Personally, Wolf Preservation will not be watching the Superbowl for the first time this year, not only because I think cheating is more prevalent now in the NFL, but also this Budweiser commercial painting wolves in a negative light. Yes, I realize the New England Patriots aren’t the only team who cheats but they are certainly developing a bad reputation of low integrity. A talented team like that doesn’t need to bend the rules to gain an advantage.
author: Center for Biological Diversity
target: Anheuser-Busch CEO, Thomas W. Sante
“Purposefully demonizing an animal that is part of America’s natural heritage is no way to sell beer.
But that hasn’t stopped Budweiser from crafting a commercial for this year’s Superbowl that intentionally drums up anti-wolf sentiment to try and capitalize on our culture’s outsized fear of wolf attacks.
The ad pits a cute puppy against a snarling, evil-looking wolf. In the ad the puppy is saved from the vicious wolf by the arrival of a team of Clydesdale horses.
Here’s a reality check: 1.2 million dogs are euthanized in shelters in the United States each year while another 1.2 million dogs are hit and killed by cars on America’s roads. By comparison, wolves are a virtually non-existent threat to our furry canine friends, only in very rare instances attacking dogs if they feel threatened or perceive them as competitors. The real threat to both dogs and wolves, as these numbers show and as Budweiser’s cynical attempt to boost sales indicates, is people.
Take action — tell Budweiser to pull its wolf-hating ad, demonizing an endangered species is no way to sell beer.”
http://www.thepetitionsite.com/takeaction/872/023/837/
**Special thanks to “Howling for Justice” for providing this information! (https://howlingforjustice.wordpress.com/2015/02/01/budweiser-takes-low-road-demonizes-wolves-to-sell-suds/)
The Wolf Preservation Blog 
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