The fictional Bear Grylls Degree commercial involving wolves chasing three men with meat suits and looking as though one man died is not only despicable but casts a horrible image of these usually shy animals. “Degree” appears okay with illustrating wolves this way but Wolf Preservation, among others, take offense to this untrue, uncharacteristic portrayal of a dog-like animal long chastised by many people. Wolf Preservation encourages readers in taking a brief moment to share your views with the Degree Company (https://ssl.unilever.com/degreedeodorant.com/Contact.aspx).
The YouTube video of Degree’s commercial can be viewed below.
The Wolf Preservation Blog 
I agree that this commercial is offensive….I truly wish that people like the one producing such material could think of a different way to promote their products in lieu of further maligning a magnificent and endangered animal….I am personally sick of the portrayal of wolves in the media as dangerous man eating creatures…it couldn’t be further from the truth but it continues the myth so many people harbor about wolves….I rescue wolves and wolfdogs and know they are absolutely not like this. I will continue to protest these kinds of commercial attacks on wolves and send “the boot” to those who made this stupid commercial.
It’s agencies like yours that help erase these continuing attempts of portraying wolves in such a negative way. Thanks for your ongoing dedication, support, and willingness to protest the negative portrayal of wolves. The job of rescuing wolves and wolfdogs is a great cause and must be very challenging.
Little Red Riding Hood Lied! And ever since, savvy marketers continue to feed irrational fears and exaggerate.
Does Joe Q Public realize that the animals in the commercial are trained so well that they will stop on a cue? When the public understands how highly trained and responsive wolfdogs and wolves can be – they will stop fearing the animal and can begin to appreciate them for all their beauty and intelligence.
What people need to fear are irresponsible owners of any canine (lupus or domestic) and marketers.